New Arrivals

Our kids spend most days in t-shirts and we think we've nailed this one. Made from 100% OEKO-TEX® certified cotton, it's breathable, ultra soft and gentle on their skin. The perfect oversized, cropped fit that is built for play.  Featuring original 'Happiest at Home' artwork by Australian artist and mum, Lydia Ellen Design. Sizing note: Designed to be oversized. We recommend you buy your child's usual size. WHY WE LOVE IT Original artwork by Australia artist Lydia Ellen Design 100% OEKO-TEX® certified cotton (230gsm) that's soft on skin and breathable for warm summer days Digitally printed design  Oversized boxy cropped fit built for play and independence (no long tees disrupting toilet training!)  COMPOSITION 100% OEKO-TEX® certified cotton CARE INSTRUCTIONS Cold machine wash & line dry Made in a BSCI certified factory in China Print is digitally printed so some fading over time is expected SIZE AND FIT Designed to be oversized. We recommend you buy your child's usual size.

Our kids spend most days in t-shirts and we think we've nailed this one. Made from 100% OEKO-TEX® certified cotton, it's breathable, ultra soft and gentle on their skin. The perfect oversized, cropped fit that is built for play.  Featuring original 'An Apple A Day' artwork by Australian artist and mum, Lydia Ellen Design. Sizing note: Designed to be oversized. We recommend you buy your child's usual size. WHY WE LOVE IT Original artwork by Australia artist Lydia Ellen Design 100% OEKO-TEX® certified cotton (230gsm) that's soft on skin and breathable for warm summer days Digitally printed design  Oversized boxy cropped fit built for play and independence (no long tees disrupting toilet training!)  COMPOSITION 100% OEKO-TEX® certified cotton CARE INSTRUCTIONS Cold machine wash & line dry Made in a BSCI certified factory in China Print is digitally printed so some fading over time is expected SIZE AND FIT Designed to be oversized. We recommend you buy your child's usual size.

Why You’ll Love It: Willow wanders out of the Rainbow Realm with her magical wand that she uses to dream up the most wonderful wishes – like clouds made of fairy floss! Willow loves nothing more than sliding down rainbows and playing with her friends in Dinkum World. With magnets hidden safely in her hands, she can wave her wand or hold fairy food wherever she roams. Dressed in a glittery pink tulle dress and rose-gold shoes, Willow sparkles brighter than a shooting star. Her embroidered wings add a soft shimmer to every hug, and her posable limbs make her perfect for magical adventures. Product Information • Fairy Willow has magnets safely concealed in each of her hands so she can hold her wand, baby unicorn or fairy food• She comes dressed in a removable sparkly tulle dress with fixed velvet embroidered wings, a sparkly heart wand, frilly socks, cotton underwear and rose gold coloured shoes.• Dinkum Doll bodies are made from cotton.• Dinkum Doll hair is made from polyester, hair is tied with cotton string• Interior stuffing is hypoallergenic polyfill.• Dinkum Dolls have a rainbow embroidered over their heart.• Shoes are made from BPA & Phthalate-free PVC.• This Dream Dinkum Doll only suitable for ages 3+• Olli Ella always recommends supervising children with their toys. What’s Included Magnetic Dream Dinkum – Willow Magnetic wand Tulle sparkly pink dress with plush embroidered wings Underwear Frilly socks Glittery shoes Dimensions & Packaging  Dimensions: 35cm body  Weight: 0.4 kg  Product Care Spot clean or machine wash: Place doll inside pillowcase and wash on cold, gentle cycle with mild laundry detergent. Immediately after the cycle has ended, brush hair with a soft doll brush or baby brush. Lay flat in the shade to dry.

Why You’ll Love It: Step into a world of love and wonder with the marvellous Dinkum Dolls! Our friends are ready for endless adventures ~ snuggle them, dress them up, and style their hair! With posable arms, legs, and head, these Dolls can even sit and stand tall when wearing their shoes. Crafted from the softest, snuggliest cotton outer, Dinkum Dolls aren't just for playtime ~ they're perfect for cosy cuddles and love to sleep over. Every little detail is carefully embroidered, from their twinkling eyes and adorable mouth to the delightful rainbow right over their hearts. Just like a rainbow, they're all special in their own delightful way! It’s up to your child to choose who their Dinkum Doll is, and with their loveable faces, posable bodies and huggable selves, the fun and imaginative playtime possibilities are endless. Each Doll comes with its own removable gender-neutral outfit, socks, nappy, and shoes. Add to their wardrobe with our Dinkum Doll Clothing & Accessories. Product Information Dinkum Doll comes dressed in a removal romper, socks, nappy, and shoes  Dinkum Doll bodies are made from cotton  Dinkum Doll hair is made from polyester  Interior stuffing is hypo-allergenic polyfill  Dinkum Dolls have a rainbow embroidered over their heart  Romper is made from itch-free acrylic yarn  Romper fastens with velcro and is decorated with wood buttons  Shoes are made from BPA & Phthalate free PVC  This product is tested and compliant with 0+ standards. Olli Ella recommends the supervision of infants and children with their toys at all times.  What’s Included Olli Ella Dinkum Doll - Sprout Removable gender-neutral outfit, socks, nappy, and shoes Letter from Sprout to their special child in a resealable string tie envelope  New gift-ready Dinkum Dolls packaging Dimensions & Packaging  Dimensions: 35cm body  Weight: 0.4 kg  Product Care Spot clean or machine wash: Place doll inside pillowcase and wash on cold, gentle cycle with mild laundry detergent. Immediately after the cycle has ended, brush hair with a soft doll brush or baby brush. Lay flat in the shade to dry.

PRODUCT DETAILS • 100% cotton• Features screen printed circus text SIZE GUIDE Pick the size closest to your child’s age for that just-right Sonny fit. In between sizes? Go up a size for extra wiggle room, growing room and longer adventures. Check our size chart for specific measurements. CARE INFORMATION Nothing complicated here - a cold, gentle wash is best, then line dry in the shade to keep colours bright and pieces looking magic. Avoid tumble drying.

PRODUCT DETAILS • 100% cotton• Features screen printed doggy on a vespa SIZE GUIDE Pick the size closest to your child’s age for that just-right Sonny fit. In between sizes? Go up a size for extra wiggle room, growing room and longer adventures. Check our size chart for specific measurements. CARE INFORMATION Nothing complicated here - a cold, gentle wash is best, then line dry in the shade to keep colours bright and pieces looking magic. Avoid tumble drying.

PRODUCT DETAILS • 100% cotton jersey• Features embroidered 'love you'• True to size. Size up for a more slouchy fit SIZE GUIDE Pick the size closest to your child’s age for that just-right Sonny fit. In between sizes? Go up a size for extra wiggle room, growing room and longer adventures. Check our size chart for specific measurements. CARE INFORMATION Nothing complicated here - a cold, gentle wash is best, then line dry in the shade to keep colours bright and pieces looking magic. Avoid tumble drying.

PRODUCT DETAILS • 100% cotton jersey• Features screen printing, appliquéd stars on arms and frayed hem • True to size. Size up for a more slouchy fit SIZE GUIDE Pick the size closest to your child’s age for that just-right Sonny fit. In between sizes? Go up a size for extra wiggle room, growing room and longer adventures. Check our size chart for specific measurements. CARE INFORMATION Nothing complicated here - a cold, gentle wash is best, then line dry in the shade to keep colours bright and pieces looking magic. Avoid tumble drying.

Record the first step, first words, first tooth, first birthday and many more moments with this beautiful linen bound baby journal presented in a matching keepsake box featuring 180GSM paper. With generous space for memories, photos from pre birth through to five years old and gender neutral for baby, parents and grandparents. This guided journal will become a cherished keepsake of a treasured time. A baby journal is the gift that keeps giving. The time put in to create a baby journal means that in the years to come an heirloom of these special years, lovingly hand written will be passed down to adult children. The act of receiving a personalised handwritten journal that has been kept about your life would be one of the most priceless gifts one could receive. A journal that will be kept with detail referred to throughout many future years. Hand writing also lives on long after people have gone, so these journals can become much loved family heirlooms.This journal is guided throughout and is created for non-gender specific baby, parents and grandparents which makes it a perfect baby shower or newborn gift.“Baby” comes presented in a luxurious matching linen box lined in matching end paper to the journal. It is bound in gold electroplate wire binding which allows for expansion to home many photos. The pages are also a high end 180GSM thick.This journal also features an extra section called Day To Remember for journaling memories created that don’t always fit into a month, year or occasion. It is gender neutral for baby, parents and grandparents and is also neutral for celebrations, making it the perfect journal for any family make up and all families as we all celebrate many different occasions and religious holidays.This guided journal will become a cherished keepsake of a treasured time. Size: Keepsake Box 270 x 300 x 45mm | 10.7 x 11.9 x 1.8inJournal 250 x 290 x 40mm | 9.8 x 11.4 x 1.6inText Pages 210 x 285mm | 8.3 x 11.2in

Record the first step, first words, first tooth, first birthday and many more moments with this beautiful linen bound baby journal presented in a matching linen keepsake box. With generous space for memories, photos from pre-birth through the first year of life, it is also gender neutral for baby, parents and grandparents. This guided journal will become a cherished keepsake of a treasured time. This journal is guided throughout and is created for non-gender specific baby, parents and grandparents which makes it a perfect baby shower or newborn gift.A baby journal is the gift that keeps giving. The time put in to create a baby journal means that in the years to come an heirloom of these special years, lovingly handwritten will be passed down to adult children.The act of receiving a personalised handwritten journal that has been kept about your life would be one of the most priceless gifts one could receive. A journal that will be kept with detail referred to throughout many future years. Handwriting also lives on long after people have gone, so these journals can become much loved family heirlooms. Size: Journal 230 x 190mm | 9 x 7.5inKeepsake Box 210 x 255 x 30mm | 8.3 x 10 x 1.2in

Create your own baby storybook in this beautifully illustrated combined children’s book and journal. Includes a spread from one to twelve months to write about growth and changes and include a photo. There are also four spreads to document first birthday celebrations. This book will become a much loved story of details never to be forgotten, to be retold over many years and passed down as a special personally documented baby story. Illustrated by Flora Waycott. Children love to hear their story. They want to know about themselves and their personal journey in detail. This combination children’s book allows you to create a journal within the pages of a picture book. A story that can be retold at any age that captures their time as a baby in their very own story book.Featuring beautiful illustrations by Flora Waycott this book is a magical baby shower, newborn or first birthday gift.  Size: 215 x 270mm | 8.5 x 10.6in

Record the first step, first words, first tooth, first birthday and many more moments with this beautiful linen bound baby journal. With generous space for memories, photos from pre-birth through to five years old and gender neutral for baby, parents and grandparents. This guided journal will become a cherished keepsake of a treasured time. This journal is created for non-gender specific baby, parents and grandparents which makes it a perfect baby shower or newborn gift.A baby journal is the gift that keeps giving. The time put in to create a baby journal means that in the years to come an heirloom of these special years, lovingly handwritten will be passed down to adult children.The act of receiving a personalised handwritten journal that has been kept about your life would be one of the most priceless gifts one could receive. A journal that will be kept with detail referred to throughout many future years. Handwriting also lives on long after people have gone, so these journals can become much loved family heirlooms. Journal 195 x 215 x 45mm | 7.7 x 8.5 x 1.8inText Pages 148 x 210mm | 5.3 x 8.3in

Description Miffy the sweet little bunny... Miffy is now also available in these cute money banks in different trend colours. The perfect maternity gift or birthday present for both boys and girls!  Measurements: H 19 x D 10 cm Materials: phthalate-free PVC Warranty & Returns All HipKids products come with a 1 Year Structural Warranty and a hassle free Return and Exchange Policy* so you can shop with complete peace of mind. For more information about Returns, Exchanges and Warranties, please refer to our website Returns & Exchanges Warranty Information *T&C's apply

Sweet, creamy, and oh-so-magical! The Tiny Tummies Strawberry Yogurt Bowl is the perfect treat for your little one’s doll. Just like our bestselling Magic Doll Food Jars, this bowl brings playtime to life. ✨ How it works:Dip the spoon into the yogurt bowl and watch as the food pops onto the spoon. Then, press the spoon against your doll’s mouth and like magic, the yogurt disappears, making it look like your doll has really eaten it! 🌟 Features: Works with any doll. Realistic disappearing food effect for endless pretend play. Encourages nurturing, role play, and imagination. Perfectly sized for little hands. A must-have addition to the Tiny Tummies feeding collection.

Description 100% Organic Cotton with GOTS certificationMilano knittedContrast stripe detail on legsElastic waistband with drawstring Composition & Care 100% Recycled PolyesterCool gentle machine wash Size & Fit

Description 100% Organic Cotton with GOTS certificationLightweight jersey knitVertical yarn dyed stripeElastic waistband with drawstring Composition & Care 100% Recycled PolyesterCool gentle machine wash Size & Fit

Description 100% Organic Cotton with GOTS certificationChunky rib knitNep (speckle) yarnLonger length with patch pocketsColoured wooden buttons at front Composition & Care 100% Recycled PolyesterCool gentle machine wash Size & Fit

Description 100% Organic Cotton with GOTS certification Fine-gauge rib knit Nep (speckle) yarn Press snaps at crotch for easy dressing Composition & Care 100% Recycled PolyesterCool gentle machine wash Size & Fit

Description 100% Organic CottonJersey fabricShort sleeve, relaxed fitWith digital printDrawings by designers daughter, Quinn Composition & Care 100% Recycled PolyesterCool gentle machine wash Size & Fit

Description 100% Organic CottonJersey fabric with Marle effectLong sleeve relaxed fitWith digital printDrawings by designers daughter, Quinn Composition & Care 100% Recycled PolyesterCool gentle machine wash Size & Fit