New Arrivals

Solar System Bag Ziggy Explore the universe with our brand new Solar system bag - the perfect interplanetary companion! Each bag features stylishly stitched planets and stars, making it the ideal accessory for galactic glamour!• Zip top closure• Strap drop 48cm• Warning! Not suitable for children under 36 months

Say cheese! Budding photographers will just love this super cool and gorgeously glittery camera bag! Get ready to strike a pose!Bungee cord strap drop length 48cm featuring glitter lightning bolt charmCamera crafted from chunky iridescent glitter fabric with super shiny features including a lens, flash, buttons and a couple of fabric stars too!Zip top closureMeasures H12cm x W16cm x D6cmNot suitable for children under 36 monthsMIMI & LULA is a stylish and playful kids accessories brand that brings the sparkle and shine back into playtime and daytime

The perfect accessory for your little superstar! This enchanting bag features a dazzling silver glitter body, complemented by soft pink velvet for a touch of dreamy elegance. Let their style shine with this stellar addition to their wardrobe! Strap drop length approx 48cm Bag measures approx 22.5 x 18 x 6cm Zip closure Warning! Not suitable for children under 36 months

Stand out from the crowd with our quirky new Robot bag! Crafted from contrasting metallic and glitter fabrics and featuring a cool and colourful bungee cord strap, this loveable little robot is sure to add some interest to any ensemble!  Strap drop length approx 48cm Bag measures approx L13cm x H20cm Zip pocket Warning! Not suitable for children under 36 months

Dazzle and delight with Mimi & Lula's super sparkly Rainbow dazzle sequin crown! An absolute must-have for the dressing-up box, perfect for imaginative play and fancy dress alike! Pair with their Rainbow dazzle sequin cape for a totally regal transformation! Multicoloured sequin embellished fabric crown with soft pink satin lining and adjustable ribbon bow tie Sized to fit ages 3-10 years Safety tested Wipe clean only Warning! Not suitable for children under 36 months About the Brand Mimi & Lula is a stylish and playful kids accessories brand that brings the sparkle and shine back into playtime and daytime.

This oh-so-pretty ombre rainbow cape is certain to be a big hit with little ones! A super dreamy addition to the dress up box, perfect for parties or everyday fun! Pair with Mimi & Lula's ombre rainbow tutu or crown for a spectacularly colourful rainbow look! Layers of pastel coloured rainbow tulle embellished with metallic silver stars Popper button closure with satin ribbon tie and pink glitter star charms Sized to fit ages 3-10 years Cape measures approx 76cm in length Wipe clean only Safety tested Warning! Not suitable for children under 36 months About the Brand Mimi & Lula is a stylish and playful kids accessories brand that brings the sparkle and shine back into playtime and daytime.

Ignite their imagination in a puff with Mimi & Lula’s magical new dragon wings! These wings are sure to have them soaring to new heights as a world of fantasy awaits! Team with Mimi & Lula’s dragon mask to complete the look! Crafted from soft gold metallic leatherette fabric featuring panels of velvet, iridescent, soft green and assorted glitters Elasticated shoulder straps Sized to fit ages 3-10 years Safety tested Wipe clean only Warning! Not suitable for children under 36 months About the brand Mimi & Lula is a stylish and playful kids accessories brand that brings the sparkle and shine back into playtime and daytime.

Ignite their imagination in a puff with Mimi & Lula’s magical new dragon mask! This mask is sure to have them soaring to new heights as a world of fantasy awaits! Team with Mimi & Lula’s dragon wings to complete the look! Crafted from soft gold metallic, chunky glitter and super soft dark green velvet fabrics Elasticated headband Sized to fit ages 3-10 years Safety tested Wipe clean only Warning! Not suitable for children under 36 months About the brandMimi & Lula is a stylish and playful kids accessories brand that brings the sparkle and shine back into playtime and daytime.

Transport your little ones to a pre-historic time with Mimi & Lula's totally ROAR-some new dino wings! Team with their matching dino mask to complete the look! Crafted from soft metallic blue leatherette fabric featuring panels of vibrantly coloured glitter and metallic fabrics Elasticated shoulder straps Sized to fit ages 3-10 years Wings measure approx 61cm wide Safety tested Wipe clean only Warning! Not suitable for children under 36 months About the brand Mimi & Lula is a stylish and playful kids accessories brand that brings the sparkle and shine back into playtime and daytime.

Transport them to a pre-historic time with Mimi & Lula's totally ROAR-some new dino mask! Team with their matching dino wings to complete the look! Crafted from soft metallic and glitter leatherette fabrics Elasticated headband Sized to fit ages 3-10 years Mask measures approx 19cm wide Safety tested Wipe clean only Warning! Not suitable for children under 36 months About the brandMimi & Lula is a stylish and playful kids accessories brand that brings the sparkle and shine back into playtime and daytime.

Wave this dazzling wand and make a wish! Choose your favourite ribbon colour and grab a matching pair of wings and tutu for a truly magical day!• Multi-colour padded glitter star measures approx H9cm x W10cm• Satin ribbon wrapped stick measures approx 28.5cm in length - excluding star• Satin ribbon tassel in an array of beautiful rainbow colours• Warning! Not suitable for children under 36 months

Consciously designed for adults and children, GRECH & CO. watches feature a variety of colours and are comfortable for everyday wear. Designed to develop the skill of telling time with a written minute and hour hand. Each second is marked with a line, and each five-minute block is labelled by number, offering confidence and freedom on everyday adventures.MATERIALS: Stainless Steel case back, Shatterproof PC case front, BPA free silicone bandCERTIFICATES:CE, RoHS and CPC certifiedSIZES | DIMENSIONS: one size | Case: 2.6 cm // Band: 22 cmCOLORS: Fog, Sienna, SunsetWARNING: GRECH & CO. watches may contain small parts. Small parts may pose a choking hazard and therefore we do not recommend this product for children under 3 years of age.Thoughtfully Imagined in Denmark by GRECH & CO.

Give your home a festive look with this garland.  The flags have an exclusive finish and will be decorative anywhere you place it.  Height of flags is 16cm.

Calling all Aussie parents and global mates shopping for kids' clothing online! Check out our latest gem – the Roo Pants, a true embodiment of Australian style and practicality. Designed for kids who love adventure and comfort, these are the pants your little explorer needs! Why Roo Pants Are a Must for Your Little Adventurer: French Terry Cotton with a Charcoal Stripe: Crafted from cozy terry cotton with a snazzy charcoal stripe, these pants are not just comfy; they're also sturdy enough for all kinds of play. Whether it's climbing trees or a backyard cricket match, the Roo Pants are up for it. Elastic Waist & Deep Pockets: We know kids love to collect treasures. That's why we've added deep pockets to stash all their finds. Plus, the elastic waist means these pants are easy to pull on for quick adventures – no fuss, all fun! Signature Alfie Style: With the iconic Alfie tag on the back and the cool 'Kids Club' tag on the pocket, these pants scream style and belonging. It’s a subtle nod to our Aussie roots and a stamp of quality. Versatile Wear: Designed to be worn low and loose or cuffed up with a pair of cons, the Roo Pants are as versatile as they come. Perfect for any occasion, they're a staple in any kiddo's wardrobe and are made to go with EVERY.THING! Sizes for Growing Aussies: Available in sizes 1-10, these pants are made for kids on the grow. They’re the perfect mix of durability and style, ready to keep up with your little one’s adventures. Aussie-Designed, Loved Worldwide: Born from the heart of Australia’s love for practical and cool kids' fashion, the Roo Pants are a must-have for families everywhere who appreciate quality, comfort, and style. The Roo Pants aren’t just clothing; they’re an experience. They represent the freedom, playfulness, and spirit of Australian childhood. Grab a pair now and let your child step into a world of comfort, adventure, and style – Aussie style! BUNDLE WITH ANY JUMPER & SAVE FABRIC: 100% french terry cotton  FIT: Oversized CARE: Warm machine wash and line dry

Introducing the Salty Sea Dog oversized Tee from Alfie, a must-have for any sea lovin' captain. Made from 100% soft and comfortable cotton, this tee is perfect for everyday wear. The oversized fit gives a relaxed and casual look and works best with Alfie shorts. Featuring the iconic Alfie logo on the front, the real standout feature is the "Salty Sea Dog" logo on the back, perfect for anyone who loves the sea and all things nautical. Available in sizes for both kids and men, this tee is suitable for Alfie fans of all ages. Whether you're hitting the beach or just relaxing at home, this Salty Sea Dog Tee is the perfect choice.  Kids sizes 0-16 and Adults S-XL - Australian designed - Oversized cut - One of our best-selling designs FABRIC: 100% cotton FIT: Oversized CARE: Warm machine wash and line dry

Parents, say hello to the Freddie Tee – a standout addition to your kiddo's wardrobe, perfect for those searching for premium kids clothing online. This red tee, designed for the cool kids of today, balances classic style with a modern twist. Why the Freddie Tee is a Must-Have for Your Little One: Vibrant Red Hue in Heavy Cotton: Made with a heavy cotton fabric, this tee is not just about looks – it's about durability and comfort too. The bold red color is perfect for kids who love to stand out and express their vibrant personalities. Embroidered with Unique Artistry: In collaboration with Jack Irvine, this tee features an embroidered Alfie logo on the front that's nothing short of art. It's a unique touch that makes this shirt a cool conversation starter. 'Cool Kids Club' Logo on the Back: Turn heads with the 'Cool Kids Club' logo embroidered on the back. It's a fun, exclusive detail that adds to the tee’s cool factor, making your little one feel like part of a special crew. Available in a Range of Sizes: Catering to kids from toddlers to teens (sizes 0-16), the Freddie Tee is perfect for every child looking to add some flair to their daily wear. Australian Designed for Worldwide Appeal: Proudly Australian designed, this tee captures the essence of cool, casual, and quality Aussie kids wear that parents and kids love worldwide. The Freddie Tee is more than just a shirt; it's a statement. It's for the kids who want to feel part of something special and parents who value quality and style. Perfect for school, play, or any occasion in between, it's a versatile piece that's bound to become a staple in your child's wardrobe. Grab this cool tee now and let your child make a bold statement in their everyday style! FABRIC: 100% 200gsm cotton FIT: Oversized CARE: Warm machine wash and line dry

Parents, say hello to the Freddie Tee – a standout addition to your kiddo's wardrobe, perfect for those searching for premium kids clothing online. This red tee, designed for the cool kids of today, balances classic style with a modern twist. Why the Freddie Tee is a Must-Have for Your Little One: Vibrant Red Hue in Heavy Cotton: Made with a heavy cotton fabric, this tee is not just about looks – it's about durability and comfort too. The bold red color is perfect for kids who love to stand out and express their vibrant personalities. Embroidered with Unique Artistry: In collaboration with Jack Irvine, this tee features an embroidered Alfie logo on the front that's nothing short of art. It's a unique touch that makes this shirt a cool conversation starter. 'Cool Kids Club' Logo on the Back: Turn heads with the 'Cool Kids Club' logo embroidered on the back. It's a fun, exclusive detail that adds to the tee’s cool factor, making your little one feel like part of a special crew. Available in a Range of Sizes: Catering to kids from toddlers to teens (sizes 0-16), the Freddie Tee is perfect for every child looking to add some flair to their daily wear. Australian Designed for Worldwide Appeal: Proudly Australian designed, this tee captures the essence of cool, casual, and quality Aussie kids wear that parents and kids love worldwide. The Freddie Tee is more than just a shirt; it's a statement. It's for the kids who want to feel part of something special and parents who value quality and style. Perfect for school, play, or any occasion in between, it's a versatile piece that's bound to become a staple in your child's wardrobe. Grab this cool tee now and let your child make a bold statement in their everyday style! FABRIC: 100% 200gsm cotton FIT: Oversized CARE: Warm machine wash and line dry

Hey Aussie parents and kids clothing connoisseurs worldwide! Get ready to add a splash of Down Under sunshine to your little one's wardrobe with our new Sunny Tee. This blue beauty is all about capturing the spirit of Aussie playfulness and sunny vibes. Why the Sunny Tee is a Ripper Choice for Your Kiddo: Bright Blue in Heavy Cotton: Crafted from a heavier cotton, the Sunny Tee is as durable as it is comfortable. The cheerful blue mirrors the clear Aussie skies, making it perfect for any outdoor adventure or casual day out. Unique Jack Irvine Sun Logo: The front of the tee boasts an eye-catching embroidered Sun logo by Jack Irvine, adding a touch of artistic flair. It's a sunny, happy emblem that's sure to brighten up any day. Exclusive 'Cool Kids Club' Back Logo: On the back, the 'Cool Kids Club' logo is embroidered for an extra dose of cool. It’s a fun, exclusive detail that makes the Sunny Tee a standout in any kid's wardrobe. Sizes for Every Little Aussie: Available in a comprehensive range of sizes (0-16), this tee is perfect for kids of all ages. Whether they're just starting to walk or ruling the schoolyard, there’s a Sunny Tee to fit. Australian Designed for Global Cool Kids: Proudly designed in Australia, this tee is a testament to our love for fun, quality, and style. It’s not just clothing; it’s a piece of Aussie lifestyle that kids around the world will adore. The Sunny Tee is more than just a garment; it's a celebration of sunny days, playful spirits, and Aussie charm. Perfect for any occasion, from beach trips to backyard cricket, it's versatile, vibrant, and vivaciously cool. Snag this Sunny Tee now and let your child shine bright in true Aussie style!

The denim pants your Mini needs!  These pants feature a cropped leg, our Lennyco stamp on the back pocket, two front side pockets for collecting and an oversized fit. The coolest denim this season!

A limited edition drop designed in collaboration with Our Home Le Fleur. These tees are made from 100% cotton terry, designed with a boxy fit.    These Tee's speak for themselves and are next level cute and cool. Made from 100% cotton.Cold Machine wash only. Cold tumble dry.Iron inside out not on printing.